Upward App
Upward believes all people deserve to be healthy and that financial wellness is directly tied to personal wellbeing and a positive mindset.
- User Experience Strategy
- User Interface Design
- Creative Direction
The Challenge
The Upward team was in the early stages of application design and branding when they approached Five Acres for consultation services. They had an initial design created but weren’t happy with it and needed help understanding their missteps.
Our Solution
Through many in-depth conversations with the Upward team we helped uncover the primary user motivations and use cases for the application. We were able to quickly draft low fidelity wireframes for the dashboard and design look and feel UI concepts that more accurately represented the brand.
From low-fidelity wireframes to high-fidelity design
App Look/Feel Concepts
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