Take Five

Thoughts and insights from the five acres team

Industry insights on design, entrepreneurship, marketing, and self-development from our Principal/Creative Director, Halleh Abedi.

 
Halleh Abedi Halleh Abedi

More Than a Makeover: What to Consider for Your Website Overhaul

Embarking on a website redesign is an exciting journey that breathes new life into your online presence. Whether you're spicing up an outdated look or adapting to evolving user needs, let's dive into the top five key considerations for a successful website redesign!

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Halleh Abedi Halleh Abedi

Creative Heights: Reflecting on 13 Addys in 2 Years

We just wrapped up our submissions for the 2024 Central California American Advertising Awards Competition, and let's just say, it's got us reminiscing about the good old times—those wins, those feels. When we dive into creative solutions with our clients, you better believe quality is our north star. And having that quality recognized by the big shots? Well, that's an honor we don't take lightly.

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Halleh Abedi Halleh Abedi

Elevate your Event: The Top 5 Advantages of Partnering with a Design Agency

In the dynamic world of corporate events, crafting a compelling brand identity is crucial for leaving a lasting impression on attendees. While some businesses may consider handling event branding in-house, there are compelling reasons why engaging a professional agency can significantly enhance the overall experience. Here are five key reasons to consider:

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Halleh Abedi Halleh Abedi

2024 Ready: A Year-end Checklist for Business Owners

The new year is right around the corner, and as business owners, there’s a lot to get done before the ball drops. That’s why we created a strategic year-end checklist to help make sure you’re set up for a spectacular start to 2024.

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Halleh Abedi Halleh Abedi

Good Book Energy: Obsessed

Emily Heyward’s Obsessed kicks old-school marketing rules to the curb and helps brands show up for customers today. If you’re an entrepreneur looking for a quick read packed with fresh insights, this is it.

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Halleh Abedi Halleh Abedi

Quality Always

Quality isn’t about being perfect, it’s about striving toward your highest potential. We share some tips on how to achieve #QualityAlways and create a team culture that holds the bar high.

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Halleh Abedi Halleh Abedi

Think Like a Strategist: Challenge the Norm

We’ve all been there: motivated to make a change, gone all in for a day or two, and then fizzled out. Not this time! Our 5-step formula will help you strategize new habits that actually stick around.

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Halleh Abedi Halleh Abedi

Good Book Energy: Free Time by Jenny Blake

We’re all about smart systems that help us get in the flow, create intelligent and masterful solutions, and allow the work to be–dare I say it–easy. Jenny Blake’s processes have already saved me hours of work and empowered my team and business to become self-sufficient.

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Halleh Abedi Halleh Abedi

Curing the O.O.O. Aftermath

Consider these tips for taking time out of office and reentering the workspace. It’s possible to fully benefit from your time away and joyfully get back to business.

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Christy Wolff Christy Wolff

Your Guide to Pride & Marketing

Reluctant to share your support for Pride in fear of missing the mark? We’re sharing five key elements of effective Pride campaigns and how to show allyship in business year-round.

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Halleh Abedi Halleh Abedi

Radical Honesty: How transparency empowers women at Five Acres

At Five Acres we believe in radical honesty. Yes, radical. It means to show up with the truth, no matter the circumstance. Because when we’re all being honest, there’s nothing to hide, nothing to prove, and nothing to be ashamed of. We feel free to show up as our authentic selves, as humans doing the best we can to create, learn and grow.

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Halleh Abedi Halleh Abedi

And Just Like That… Peloton Leaned into Brand Values and Won

It is in challenging times like this that brand leaders are faced with hard choices. How a company acts when faced with adversity is a true reflection of who they are, what they stand for. Peloton showed their true colors over the weekend, and we’re here for it.

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Halleh Abedi Halleh Abedi

A check-in

It’s quarantine day 16 in my house. It’s a little hard to believe we’ve been in this for over two weeks now. The circumstances we are in are strange, they’re scary, vulnerable, isolating. It’s unlike anything I’ve experienced in my lifetime, I imagine that’s true for most of us.

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Halleh Abedi Halleh Abedi

Find Beauty in the Effort

I’m fired up. Today is the official first day of the year for us and I couldn’t be more excited. After the long holiday break, some rest and reflection, we are back and pumped to dive into all that we have ahead in 2020.

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Halleh Abedi Halleh Abedi

Disney Plus MVP

Princesses, pirates, magic and pixie dust are all a big deal in my house, so when Disney+ was released last week we were all doing a little happy dance. We had no choice but to subscribe. Unlimited access to all things Disney and Pixar…

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Halleh Abedi Halleh Abedi

Professional ghosting

Ghosting will hurt your business. Google dictionary will define ghosting as “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.”

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Halleh Abedi Halleh Abedi

The macro and micro

The job of a creative director includes many things, and over time I’ve learned that the most valuable task a creative director handles is the ability to maintain quality on multiple levels.

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Halleh Abedi Halleh Abedi

Plan for the worst

Interactive design breathes, lives, and changes on a constant basis. It’s one of the beauties of the field. We are creating systems and structures that support dynamic content. It’s what keeps content new, relevant and interesting.

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Halleh Abedi Halleh Abedi

Find real inspiration

What do you do right before you go to sleep? Let me guess—You get into some comfy pjs, brush your teeth, wash your face, then jump in under those amazingly cozy covers. You reach for your phone.

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