The Challenge

Cie Digital came to us to help support their creative efforts on launching a lunch application for a valuable and loyal client. Their creative team was strained and they needed support delivering high quality look and feel concepts for a lunch application that allowed students to order meals in advance and pay with their student ID card.

Our Solution

By focusing on the primary users (students) our team came up with three incredible approaches that wowed our partner and their clients. We based the UX on common ordering/selection applications (such as Starbucks and Bumble) as well as popular apps for pre-teens and teens (Snapchat, TikTok). We added fun colors and approachable, delightful elements that speak to the demographic.

Use accelerators to engage and retain repeat users.

An application accelerator is a hidden shortcut that allows users to perform an action efficiently. It’s a complimentary function to one that already exists in the app.

Pre-teens and teens are accustomed to accerators as well as fluid navigational systems. They are smart and quick with technology. We leaned into this by including swiping from all sides of the screens triggering quick access such as their student ID card for payment or swiping right to order a menu item.

Next: The Steaming Bean

Elevating a locals’ favorite coffee shop with a new logo and merchandise, all while retaining all it’s special charm.

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