The Challenge

Each year, FleetPride hosts a kickoff conference for their corporate employees across the nation. With over 1000 people in attendance, they hone in on sales goals for the year ahead, key messaging, and success stories. They also have a supplier expo where employees get to know various vendors. Our task was to create an fresh brand aesthetic based on their selected theme, Drive! 23.

Our Solution

Five Acres crafted an energetic, eye-catching, and consistent brand aesthetic for the FleetPride event. We developed the look and feel by carefully considering the creation of all brand elements (particularly logo, typography, and color) and event production.

Elevating standards through clear brand guidelines.

When designing event graphics, it’s critical to maintain consistency across the board (and across vendors).

While Five Acres was one key production partner, GoGather leaned into other experts for the event (audio-visual production, etc.) so a clear brand guidelines was critical for all participants to be on the same page.

We wrote and designed a brand guideline that covered all aspects of the event look and feel so that no matter the vendor, the design was consistent and compelling.

Driving engagement and entertainment.

The goal for this event was to fire up the FleetPride team and motivate them to push toward a successful year ahead. To do so, we created a look and feel that was dynamic, eye-catching and fast.

Leaning into the racing theme, we utilized consistent angles, customized checkerboard patterns, and smooth gradients to convey speed. Our color palette was inspired by Nascar and Formula 1, and tied in directly with the FleetPride brand. 

We created a variety of work for the event, including logo and brand guidelines, wall murals, entry signage, lighting displays, hanging displays, escalator designs, floor adhesives, expo graphics and signage, wayfinding, power point decks, digital signage, motion graphics and more.

Next: Citra Urgent Care Rebrand

We created an entirely new identity for this Dallas-Fort Worth urgent care company—priming the business to rapidly scale.

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