Games Interface
We created the perfect platform interface to feature bright and bold entertainment content and compel users to purchase games access.
Through video previews, simple call-to-actions, and clear navigation, this interface elevated the Ziosk games experience.
- User Experience Strategy
- Wireframing
- User Interface Design
- Creative Direction
The Challenge
Games and Entertainment graphics are intentionally designed to be loaded with color, texture, and visual effects. However, when multiple games’ are on a screen together, their graphics can compete and overwhelm the users eye, causing cognitive overload.
Our Solution
By strategically assessing users, prioritizing common use cases, and business objectives we successfully re-designed the games and entertainment platform hub for Ziosk consoles (including the Ziosk Original and Ziosk Mini).
Wireframe and user journey before and after payment.
Ideate, validate, iterate (repeat).
Once we identify primary user motivations we design user flows and wireframes to validate and test our assumptions.
To entice users to make an upgrade purchase we simplified the user flow to a 2 touch process. Users can tap on any game to see a preview and details. A clear call to action allows them to jump right into game play without going to payment details.
Built to accelerate the upsell.
We designed several access points to the Ziosk games interface so users can choose to add games and entertainment through a single click from various points in their dining experience.
Innovative thinking on every aspect of UI for strategic engagement.
Games partner promotional material concept.
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