Gen-Z Campaign
When it came time to announce the latest Ziosk product, it wasn’t only about new hardware and software; it was a new beginning for the company, the next generation.
- Content Management
- User Experience Strategy
- User Interface Design
The Challenge
Ziosk designed elegant new hardware and a flexible new platform and needed to get the word out to their audience. Their audience can be niche, and therefore may have already heard of them so we needed to ask them to reconsider.
Our Solution
Through a witty play on words for the campaign headline we positioned the new products as Gen-Z, the next generation of Ziosk. Gen Z is the first generation to have grown up with technology, and the new technology Ziosk created mirrors the digital literacy and sophistication of the Gen Z population.
Sales Sheets and LinkedIn Ad
Scalable copy for a stable campaign.
By integrating “ize” verbs into each piece of marketing, we created consistency without predictability.
We created one and two-page sales sheets that highlighted key features of each product. By gathering the content in a way that focused on the benefits (authorization, personalization, visualization, etc.) we led with value.
Winsight and Grab App Email and LinkedIn Ads
Next: Marvel
REPLACE Creating a gritty, highly custom animated promotion to entice Ziosk users to play zTrivia Football during the 2019 NFL season.
Coming Soon All Our Work
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