• Responsible for the overall success, growth and profitability of the agency

• Manage team of 5+ remote contractors (copywriting, project management, design)

• Provide optimal strategic solutions to clients by identifying their unique needs

• Offer clients a variety of original and impactful creative solutions

• Lead sales and new business development efforts (use inbound and outbound marketing tactics, word-of-mouth, and recommendations to attract and generate more leads)

• Negotiate contracts and close agreements to maximize profits

• Build and maintain strong, long-lasting client partner relationships

• Oversee and manage all functional partner relationships, including software developers, accounting, bookkeeping, legal partners, etc.

• Manage internal business systems and operations (responsible for creation of operations manual, Google Drive organization systems, software systems management, naming conventions, etc.)

• Curriculum and course development for Art 288, Art 388 and Art 488

• Introduced and emphasized User Interface and User Experience principles

• Instructed on best practices for mobile, web, and tablet

• Incorporated latest industry trends and emerging technologies

• Fostered a hands-on, “Learn by Doing” environment in lab and lectures

• Facilitated constructive classroom critiques among peers

• Guided students in applying theoretical concepts to real-world projects

• Nurtured creativity, strategy and critical thinking skills

• Administered exams, quizzes, and one-on-one critiques on a regular basis

• Utilized online tools for course communication, assignments, and grading feedback

• Brought in successful alumni for guest lectures and Q&A sessions with the students

• Mentored and lead a team of six designers to produce high-quality, strategic, creative solutions.

• Lead strategist and director for all digital projects at creative agency.

• Responsible for oversight of all UX and UI design projects and deliverables.

• Collaborated with other senior managers to create project scopes, schedules, and resourcing.

• Oversaw all stages of creation (concept development, wireframing, user flow creation, site mapping, UI design, development handoff, quality assurance and launch) for web-based platforms/applications such as ‘SANDAG Data Surfer’ and Samsung ‘The Wire.’

• Created company standards for best practices on UX & UI Design, software development partner communication, quality assurance methodologies, and digital file naming conventions.

• Art Direction for B2B Enterprise iPad applications for Fortune 100 companies such as Nike, Mattel, Estée Lauder, General Electric, Campbell’s, Toyota, Boeing and others.

• Managed four direct reports and directed multiple team members throughout project life cycles.

• Collaborated with Senior Managers to create project scopes, schedules, and resourcing.

• Designed wireframes, site maps, user flows, UI layouts, and prototypes for over 20 applications.

• Presented concept designs and deliverables at key milestones to clients and key stakeholders.

• Designed concept presentation templates, wrote UX/UI best practices manual, and created naming conventions implemented throughout the company.

• Collaborated in-person and remotely with design team in New York City to unify company design approach and strategic efforts.

• Designed and co-authored Global Brand Standards and Guidelines for Life Technologies.

• Designed Corporate Stationery and variations for global markets including USA, APAC, & Europe.

• Design support for rebranding and repackaging efforts after several large company aquisitions.

• Design and execution of internal marketing campaigns such as ‘iwin’ advertising campaign, ‘Carlsbad Partnership for Good' identity and event graphics.

• Collaborated with the Global Marketing team, Creative Directors, Art Directors, Production Designers, Regional and Global Partners, Packaging Engineers, Printers, and outside vendors

• Revolutionized Cal Poly Athletics marketing approach through the concept creation and aesthetic design of the “We Are the Mustangs” campaign.

• Author and designer of “We are the Mustangs” Campaign Standards Manual.

• Art Directed nine photo shoots of over 100 athletes. Hired photographer and assistants, booked studio space and managed all touchpoints of the photoshoot process including coordinating with coaches and athletes.

• High-volume, detailed retouching and post-production on all athlete photography showcased throughout digital and print media.

• Event branding and invitation design for annual fund-raising event auctions in 2008 and 2009.