Then. Now. Next.
Campaign
We brought hope, optimism, and vision for the future through new brand positioning for Ziosk. We crafted contemporary calls to action combined with a timeless tagline and incredible design to propel them into a new phase of growth in their business.
- Content Management
- User Experience Strategy
- User Interface Design
The Challenge
As a company and product offering, Ziosk was “first to the table” and has a strong and sturdy legacy of innovation and excellence. With an expanded platform and new product offerings, it was time to rethink their position in the market and as a brand. Five Acres needed to dig into the key value propositions offered by the company and what makes them stand out.
Our Solution
We proposed a two-fold refresh for Ziosk. First, we wanted to establish their brand with a solid tagline that speaks directly to their strengths. Then, coming out of the darkness of the Covid-19 pandemic, we brightened up the look and feel and messaging to bring positivity, hope, and optimism to the restaurant industry.
A consistent visual story is critical to establishing trust and stability.
We put together a scalable campaign that can be used in any type of media (print, web, email, advertising, etc.)
When we create look and feel concepts for a campaign, we test them out in various formats to make sure they doesn’t just solve one challenge. By using the diagonal windows to frame joyful photographs and bold headline typography we created a design system that can be used to create unique content, but within a familiar structure.
Next: Dorco USA
Helping Dorco step up their brand story through consistent, quality visuals and messaging across all digital platforms: email marketing, eCommerce website, digital ads and social media.
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Ready to Level Up?
We’re ready to get to work for you and with you. Our creative team will elevate your product and brand experiences to help you achieve your most important goals.